VWO

VWO Testing is a leading A/B testing application for websites, mobile apps, and server-side. It helps businesses optimize their digital experiences based on visitor behavior for increased conversions. A free trial and starter plan are both available to help users explore and evaluate the product before committing. Installation and use are simple - just add a SmartCode with the head section of a website for client-side testing, install an SDK for server-side/mobile app testing, and connect it with the API key obtained from the dashboard. Quota consumption works differently based on which testing is used - client/server-side, or mobile app. All test data is retained until a paid subscription is active, and the SmartStats engine is used to declare test winners. Reports are updated each time they are viewed, and there is no limit to the number of tests or variations one can run. Finally, VWO does not negatively impact SEO ranking.