. AI-powered technology enables professionals and amateurs alike to create high-quality deepfakes. As opposed to needing specialized knowledge and resources like in the past, Synthesia provides an
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Deepfakes are synthetic media generated using artificial intelligence technology. This technology, known as deep learning, is used to imitate faces by training a neural network with video footage. Using this technology, a face in a photo or video can be swapped out with another person's face, creating a deepfake. The process of creating a deepfake is relatively simple. After uploading an image or video, an app with deep learning powered technology is used to merge the new face onto the video or photo. The app then produces a finished product, which can be downloaded. Deepfakes have been used for both good and bad purposes, from creating educational simulations to producing malicious content for manipulation. Through a company called Synthesia, users can now create ethical deepfakes, as their technology has been developed to ensure that the automated models produce results that are ethical, verifiable, explainable, and free from biases. Ethical deepfakes can be used for a variety of applications — from startups that produce animated avatars to medical training simulations. Started in 2020, Synthesia allows individuals to create high-quality deepfakes without the need for specialized knowledge or resources. Utilizing AI-driven technology,
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